Admin – Merge Tags

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  • / Author: admin

When you put a merge tag in a Dotcast, a campaign email, or on a website being tracked by MDC DOT, the merge tag is automatically replaced by the information it represents.

Below, you can see what merge tags you can use in websites and emails and what each of them is for:

Merge tags – (emails & replicated webpages)

merge-tag-site-username
The Sales User’s site username
merge-tag-thirdpartID
The Sales User’s ID within your company
merge-tag-leadownerID
The Sales User’s first name
merge-tag-leadownerlastID
The Sales User’s last name
merge-tag-leadowneremail
The Sales User’s email address
merge-tag-leadownerPhone
The Sales User’s phone number
merge-tag-avatar
The Sales User’s avatar

Merge tags – (emails only)

{FIRST_NAME|}
The email recipient’s first name
{LAST_NAME|}
The email recipient’s last name
{LEAD_EMAIL|}
The email recipient’s email address
{LEAD_ID|}
The email recipient’s ID number in the MDC DOT system
{LEAD_STAGE|}
The email recipient’s Lead Stage level
Read more about Lead Stages here
{LEAD_SCORE|}
The email recipient’s Lead Score
{LEAD_HOME_PHONE|}
The email recipient’s home phone number
{LEAD_MOBILE_PHONE|}
The email recipient’s mobile phone number
{LEAD_WORK_PHONE|}
The email recipient’s work phone number
{LEAD_DATE_CREATED|}
The date that the email recipient became a contact in the MDC DOT system

 

{CONFIG_BASE_URL|}
This is the base URL of your instance of the MDC DOT app.

For example: yourcompany.mdcdot.com

{PHYSICAL_ADDRESS_HTML|}
Your company’s address
This is automatically appended to the HTML version of the email
{PHYSICAL_ADDRESS_TEXT|}
Your company’s address
This is automatically appended to the Text version of the email
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