DOT RULES is where you can adjust how many points should be given for a particular lead activity. You can adjust these setting by first going to the DOT RULES section:
- Click Rules & Settings on the left navigation
- Click Scoring, stages & types
- Click Scoring, stages & types, then click OPEN next to Global Scoring Rules.
Determine the value of a lead’s actions with Global Scoring Rules. The scored fields are listed and defined below.
All fields except those indicated with an asterisk (*) should be given positive values.
Each time any campaign email is opened.
Each time any link in any campaign email is clicked.
An email fails to be delivered.
When a contact chooses to unsubscribe, they are asking to be removed from your mailing list and do not wish to be contacted via email in the future.
*These fields should have a zero or negative number
The minimum information required to add a contact to MDC DOT is an email address.
A contact’s first name
A contact’s last name or family name
A contact’s email address
These are the points a contact can receive through visiting your website.
A visit to a webpage
Webpages viewed in one visit to your website.
For example, you may give 1 point per page view. Or you may give 1 point for every 3 pages viewed.
The amount of time spent on each webpage visited.
For example, you may give 1 point for every ……..
The amount of time a contact spends on the website in one visit.
A file is downloaded from your website (((((are downloads from emails included???