Visitors that have yet to be personally identified will appear as anonymous. For anonymous leads we are always tracking and scoring them behind the scenes. In order to see there full profile they have to be identified, this can happen 2 different ways:
- Your anonymous contact gives your personally identifiable contact information by filling out a form on your website or landing page.
- You add them manually to the system and send them an email through a campaign. If your contact clicks a link in any email sent to them and visits your website, MDC DOT can merge their anonymous visitor profiles with there identified.